品牌與平面設計
作品集 — Selected WorksBrand & Graphic Design
Portfolio — Selected Works

在地方活動眾多的視覺紅海中，如何讓「舊城新生」主題在街頭快速被認出、留下印象，吸引年輕族群重新認識老城區；同時海報需同時應用於街頭看板、社群貼文與摺頁等不同尺寸與媒介，對版面彈性要求極高。Amid a sea of local event visuals, the challenge was making the 'Old Town Reborn' theme instantly recognisable and memorable on the street, drawing younger audiences to rediscover the old town — while the poster also had to adapt across street billboards, social posts and leaflets of very different sizes, demanding high layout flexibility.

以高飽和撞色色塊取代寫實攝影，搭配簡化的地景圖騰與粗體標準字，創造適合遠距離閱讀、自帶節慶感的視覺語言；同時建立一套可延展的色塊網格系統，從座談會邀請卡到跨月份的系列活動海報，都能共用同一套視覺骨架彈性延伸。High-saturation colour-block contrasts replaced realistic photography, paired with simplified landscape motifs and bold lettering to create a festive visual language readable from a distance. An extensible colour-grid system was built so the same visual skeleton could stretch from the forum's invitation card to a full series of monthly event posters.

完成跨月份的系列活動主視覺、座談會邀請卡、街頭看板與社群延伸文宣，提升活動識別在實體與線上通路的一致性與街頭辨識度，也成為後續同類型地方活動的視覺參考範本。Delivered a multi-month series of campaign key visuals, the forum invitation card, street billboards and social media collateral, strengthening consistent brand recognition across physical and online channels — and became a visual reference for similar local events afterward.

聯名婚禮活動需同時傳遞「航空」與「浪漫旅程」兩種調性，避免落入制式商務感，同時要在單一主視覺中兼顧新人形象、品牌識別與活動資訊的版面配置。The co-branded wedding campaign needed to convey both an 'airline' and a 'romantic journey' tone without feeling corporate — while balancing the couple's imagery, brand identity and event information within a single key visual.

以手繪世界地標插畫環繞飛機意象，象徵新人攜手展開人生旅程；搭配粉彩漸層雲朵背景與燙金感字體處理，營造夢幻卻不失品牌質感的氛圍，並規劃主視覺延伸至背板、桌卡與邀請小卡的應用版本。Hand-drawn illustrations of world landmarks encircle an airplane motif, symbolising the couple's journey together through life. Pastel gradient cloud backgrounds and gold-foil-style lettering create a dreamy mood without losing brand polish, with the key visual extended across the backdrop, table cards and invitation cards.

完成活動主視覺與延伸應用素材，成功串連品牌識別與浪漫婚禮主題，應用於線上宣傳、現場背板與賓客印刷物等多種版位。Delivered the campaign key visual and its extended applications, successfully linking brand identity with the romantic wedding theme across online promotion, the event backdrop and printed guest materials.

招募廣告需要在有限版位快速傳達企業文化關鍵字，同時維持專業形象，不流於說教，也要在眾多競爭企業的招募版位中爭取求職者目光。The recruitment ad had to quickly convey key company-culture messages within a limited space while keeping a professional tone that didn't feel preachy — and still catch jobseekers' attention among many competing employer listings.

以手寫感標語搭配簡約幾何山形圖案與標籤式關鍵字排列，在嚴肅與親和之間找到平衡；關鍵字以色塊標籤呈現，讓求職者在滑動瀏覽時能快速抓取企業文化重點。A handwritten-style tagline paired with a minimal geometric mountain motif and tag-style keyword layout struck a balance between professionalism and approachability. Keywords were presented as coloured tags so jobseekers could grasp the company culture at a glance while scrolling.

完成橫式形象廣告與延伸尺寸版本，強化徵才頁面的品牌辨識與文化傳遞，提供企業主在多個求職平台重複使用的素材庫。Delivered a horizontal image ad and its resized variants, strengthening brand recognition and culture messaging on recruitment pages, and providing the employer with a reusable asset library across multiple job platforms.

手冊需要在單一文件中，把 5G 處理器、快充電池、記憶體、相機模式等多項技術規格，轉譯成第一線門市人員能快速理解、現場展示的內容，同時維持 vivo 品牌一致的視覺調性。The manual needed to translate dense specs — chipset, fast-charging battery, memory and camera modes — into content frontline retail staff could quickly grasp and demo in-store, while staying consistent with vivo's brand visual language.

以色塊分類的模組化版面拆解每個產品賣點，搭配圖示、情境攝影與「展示路徑」操作提示，讓門市人員能按頁面指引直接在手機上示範對應功能。Built a modular, color-coded layout that broke each selling point into its own module — pairing icons, lifestyle photography and on-page "demo path" prompts so staff could follow each spread and demonstrate the matching feature directly on the device.

完成 8 頁完整產品培訓手冊，作為門市教育訓練與新品上市溝通的核心教材，統一第一線人員介紹新機的內容與節奏。Delivered an 8-page product training manual that became the core material for in-store staff training and the product launch rollout, unifying how frontline staff introduced the new device.

線上活動邀請頁需要在手機瀏覽情境下，快速傳達時間地點等關鍵資訊，同時不失品牌科技感；邀請頁也需同步支援活動報名連結與社群分享圖片的雙重用途。The online event invitation page needed to quickly convey key details like time and location on mobile, without losing the brand's tech-forward feel — while also serving double duty as both an event registration link and a shareable social media image.

以深藍漸層搭配品牌主色塊與清楚的資訊分層，QR code 置中強化行動呼籲；同時規劃方形與長條型兩種尺寸版本，分別因應社群貼文與活動網站的顯示需求。A deep-blue gradient paired with the brand's core colour blocks and clear information hierarchy, with a centred QR code reinforcing the call to action. Square and vertical banner versions were planned separately for social posts and the event website.

完成數位邀請頁視覺與多尺寸延伸版本，同時支援活動報名與社群行銷曝光，提升活動上線前的整體聲量與到場轉換。Delivered the digital invitation visual and its multi-size variants, supporting both event registration and social media exposure — boosting overall buzz and attendance conversion ahead of launch.